As an insurance company, you are facing the double-challenge of offering a premium that will attract customers, while minimizing the claim risk. Your clients are smart, and want to be treated smartly too. That’s why they are looking for a pricing solution, such as dynamic and adapted offers, that will provide them more control and rewards towards their car insurance premium. Sekurus’s Automotive Insurance Solution enables insurance companies to track and measure clients’ driving patterns in order to provide a usage-based insurance (UBI) program, also known as telematics, black box insurance or PAYD / PHYD / MHYD business models (Pay As You Drive, Pay How You Drive, Manage How You Drive). It is a win-win for both parties, since the policyholder can control his premium by having a responsible driving behavior, which in turn reduces the reclamation risk for the insurance company.


How critical are the following factors in designing a successful ubi product?